On July 25, 2001 SK Telecom (www.sktelecom.com) launched the world’s first n.Top multimedia service called "Wavelet" that lets you to enjoy vivid moving-image content through your cellular phone. This service does not require a special chipset for the moving image function, but is supported by software mounted in the cellular handset

Unlike Video-On-Demand (VOD) service that use a chipset mounted in the cellular handset, n.Top multimedia service is supported by Decoder Software mounted in the cellular handset. Decoder Software called *TCM (Thin Client Media)-2 has been developed by Thin Multimedia company (www.thinmultimedia.com). (* TCM(Thin Client Media)-2 is a real time moving-image compression technology. This software is designed to adapt well to the wireless communication environment). The n.Top multimedia service allows you to send and receive multimedia content in color, or black and white moving-images. Moreover, you can send e-mail with moving-images on n.Top homepage using a web camera.

The n.Top multimedia service is offered on existing networks of cdma2000 1x (streaming and downloading) as well as 95A/B (downloading). In this connection, the service does not require the construction of additional networks and you can use this wireless multimedia service anytime and anywhere throughout the country. However, the service is limited to providing small capacity content like moving-images of about 100Kbytes and captions smaller than 25 seconds at 3 frames per second. Thus, the service will be mainly used for sending and receiving e-mail with moving-images and small capacity contents such as traffic information, animation, and quizzes with moving-images, among others. VOD service is used for large capacity content such as movies, games, etc.

Through the n.Top multimedia service, SK Telecom provides approximately 200 types of content in 9 categories. This content includes music, education, religion, news, e-books, quizzes, e-mail with moving-images, broadcasting/ entertainment/ stars, and animation combined with such media as moving-image, still image, voice, character, among others.

The TCM-2 Decoder Software for the n.Top multimedia service
does not affect the price of cellular handset because it requires very little additional cost to mount the software in the cellular phone. Therefore, this software will provide the opportunity for the wide use of the cellular handsets with a moving-image function.

SK Telecom stated that the cellular handset with TCM-2 Decoder Software will be launched as follows:
- The cellular handset produced by Hanwha Corporation Telecommunication is scheduled to launch on July 25, 2001.
- The cellular handset produced by Motorola is scheduled to launch at the beginning of August 2001.
- The cellular handsets produced by Samsung Electronics and LG Electronics are scheduled to launch at the end of August 2001.

SK Telecom is sure that the company will be able to accommodate the wireless Internet users’ widely diverse needs with the n.Top multimedia service, so the users of wireless Internet and multimedia service will continue to increase.

The n.Top multimedia service features the ability to easily convert the content of various moving-images including flashes for wired media usage into those for wireless media usage in just two minutes. SK Telecom expects that with this technological feature, content providers will have a
lighter burden in developing and upgrading wireless Internet content. In the near future, the competitiveness of the domestic Internet content industry will be growing. SK Telecom is currently breaking into the sales of total multimedia solutions overseas.

With the n.Top multimedia service, SK Telecom will be increasing the quality of wireless multimedia content. In addition, the company will continue to search for high class multimedia content while supporting the better content providers in order to expand the wireless multimedia service market.

One of the features of the n.Top multimedia service is that users can enjoy the service with an economical service charge. The service fee is about 400 Korean won per content usage and will only be charged when the user completely downloads the content. In order to promote the service in its early stages, SK Telecom will exempt the service fee for one month and grant web camera for moving-image e-mails to 300 customers selected by the drawing of lots among n.Top multimedia content users. This promotion event will end at the end of August this year.