If you make a video call to Mr. Kim who uses the 3G+ service, a unique streaming video scene is displayed on your mobile phone instead of “Coloring” (cellular call-ring-back-tone) music. The video scene shows Mr. Kim saying “How are you today? I am Mr. Kim. How is my hair style? Is it all right? I changed my hair style a couple of days ago. Wait a second please. I will receive your call at once. This interesting and unique streaming video is enjoyable, and it makes callers happy

Seoul, Korea, 4 June 2007 - SK Telecom (CEO Shin Bae Kim, www.sktelecom.com) announced the launching of a “Streaming Video Coloring” service that is designed to display a call receiver’s streaming video on the caller’s mobile phone when making video calls. This service is offered to WCDMA service users only.

Streaming Video ‘Coloring’ functions like a cellular call-ring-back-tone, replacing SK Telecom’s conventional ‘Coloring’ service. A variety of streaming videos such as movie broadcasting content, TV commercials and movie star videos can be displayed on a callers’ mobile phone when call receivers designate a specific streaming video as a cellular call-ring-back-tone. 

Notably, this service enables users to produce their own 30-second streaming video by editing pictures and videos they produced on their own. This is done through a video editing program offered in SK Telecom’s T World homepage. An SK Telecom official said that the service offers varied Streaming Video Coloring content such as video and flash, as well as user-created content (UCC). This will satisfy the younger generation’s intense desire to express themselves in their own unique way

The monthly flat rate for this service is KRW1,500, and each information use fee is KRW1,000 when purchasing the information on the T World homepage, and KRW900 when purchasing the information on the wireless Internet called “NATE”. Promotional events that are designed to make free offers of a monthly flat rate and UCC Coloring, will be held until the end of August. During the event, WCDMA subscribers can experience and test streaming videos they produce on their own. In celebration of the releasing of the “Streaming Video Coloring” service, SK Telecom will also select specific Streaming Video Coloring users who use Streaming Video Coloring from June 18^th to July 18^th. This will be done by drawing lots, which include the granting of free gifts such as notebook computers, overseas flight tickets and hotel accommodation packages. 

The subscribers who want to use this service should subscribe through the T World homepage (www.tworld.co.kr) or a Customer Center, and access (Nate (entire menu) > 1. Phone Decoration > 7. Streaming Video Coloring /Lettering on their mobile phone. ) In order to buy content for producing the video coloring on their own, the customer should access such menus as Service MALL > Phone Decoration > Streaming Video Coloring on the T World homepage. The SCH-W120 and SCH-W200 handset users are allowed to use this service starting in July of this year. SK Telecom plans to release video editor-installed handsets by the fourth quarter of this year. These handsets will facilitate the users convenience in producing their own Streaming Video Coloring by editing videos on their mobile phone directly.

“The Streaming Video Coloring service will establish itself as “Killer Content” in the WCDMA era, as it allows users to express themselves through video. We plan to further promote mobile UCC service through the offer of customer participation in value-added mobile services. This service will be a powerful tool for individual customers and corporate clients who want to create new kinds of value, as well as new business models” said Hye Geun Ahn, vice-president and head of SK Telecom’s Data Business Division.