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Press Release
Launches flat fee plan ¨Ting Data Free〃 exclusively for teenagers, priced 30% lower than existing flat fees.
Through strengthened safety measures for teenagers and various improvements in wireless Internet systems, environment created for protection of teenagers and safe use of wireless Internet.
SK Telecom (CEO Kim Shin-Bae, www.sktelecom.com) has announced measures for strengthening of customer value (CV) for wireless Internet, through a drop in wireless Internet usage fees and adoption of teenager protection programs.
As a result, from 2007, customers can use wireless Internet at lower costs, and a healthy culture is expected to be formed with the adoption of diverse teenager protection programs.
[Drop in Wireless Internet Fees]
SK Telecom has decided to reduce each of its wireless Internet flat fees 30%, with the cost of text messages dropping from KRW 6.5 to KRW 4.55, small-sized multimedia KRW 2.5 to KRW 1.75, and large-sized multimedia from KRW 1.3 to KRW 0.9.
Also, SK Telecom has released the "Ting Data Free" flat fee plan, which will enable teenagers to use wireless Internet at lower costs. Teenagers below 20 years of age can subscribe to this fee plan, and use wireless Internet at a flat fee of KRW 18,000 per month, which is 30% less than the KRW 26,000 charged by the existing "Data Safe" fee plan.
Also, the ceiling imposed on data call fees has been strengthened to prevent users not subscribed to flat fees from incurring huge wireless Internet usage costs, a system which was applied from April. The limit has been reduced from KRW 200,000 to KRW 150,000, with expanded benefits as costs are reduced for usage of data in excess of KRW 150,000.
Such reductions in wireless Internet usage fees are expected to help the widespread adoption of HSDPA and Wibro services.
[Teenagers Protection Program]
SK Telecom plans to adopt an application system exclusively for teenager subscription, including a clause on protection of teenagers in the users’ agreement, for teenagers subscribing from March of next year. It plans to provide the post-settlement cash charge services currently part of the teenager-exclusive Ting Plan to only those customers that wish to have them from early next year. Also, SK Telecom has decided to implement wireless Internet education to teenagers and campaigns for use of real names, which is sponsored by the KTOA and in which the three mobile telecom operators are participating in.
[Safe Use of Wireless Internet]
From March of next year, a system of usage confirmation for each value-added service will be adopted, so that customers can have a sufficient understanding of the services they have subscribed to beforehand. Also from March, a detailed fee notice will be issued, so that customers can have detailed information on the data usage fees that they have incurred. This will help minimize problems caused through customers? inadvertent use of wireless Internet.
Before taking such measures, during 2006, SK Telecom had taken various measures to improve the wireless Internet service, strengthening SMS notification services for wireless data fees, adopting the "Data Safe" flat fee plan, providing services blocking wireless Internet for Ting customers, and suspending provision of adult content.
SK Telecom’s CEO Kim Shin-Bae remarked, "Along with improvements in the system, such as blocking adult content, an environment has been built through decrease in fees and additional measures taken for protection of teenagers and safe use of wireless Internet."
As a result, from 2007, customers can use wireless Internet at lower costs, and a healthy culture is expected to be formed with the adoption of diverse teenager protection programs.
[Drop in Wireless Internet Fees]
SK Telecom has decided to reduce each of its wireless Internet flat fees 30%, with the cost of text messages dropping from KRW 6.5 to KRW 4.55, small-sized multimedia KRW 2.5 to KRW 1.75, and large-sized multimedia from KRW 1.3 to KRW 0.9.
Also, SK Telecom has released the "Ting Data Free" flat fee plan, which will enable teenagers to use wireless Internet at lower costs. Teenagers below 20 years of age can subscribe to this fee plan, and use wireless Internet at a flat fee of KRW 18,000 per month, which is 30% less than the KRW 26,000 charged by the existing "Data Safe" fee plan.
Also, the ceiling imposed on data call fees has been strengthened to prevent users not subscribed to flat fees from incurring huge wireless Internet usage costs, a system which was applied from April. The limit has been reduced from KRW 200,000 to KRW 150,000, with expanded benefits as costs are reduced for usage of data in excess of KRW 150,000.
Such reductions in wireless Internet usage fees are expected to help the widespread adoption of HSDPA and Wibro services.
[Teenagers Protection Program]
SK Telecom plans to adopt an application system exclusively for teenager subscription, including a clause on protection of teenagers in the users’ agreement, for teenagers subscribing from March of next year. It plans to provide the post-settlement cash charge services currently part of the teenager-exclusive Ting Plan to only those customers that wish to have them from early next year. Also, SK Telecom has decided to implement wireless Internet education to teenagers and campaigns for use of real names, which is sponsored by the KTOA and in which the three mobile telecom operators are participating in.
[Safe Use of Wireless Internet]
From March of next year, a system of usage confirmation for each value-added service will be adopted, so that customers can have a sufficient understanding of the services they have subscribed to beforehand. Also from March, a detailed fee notice will be issued, so that customers can have detailed information on the data usage fees that they have incurred. This will help minimize problems caused through customers? inadvertent use of wireless Internet.
Before taking such measures, during 2006, SK Telecom had taken various measures to improve the wireless Internet service, strengthening SMS notification services for wireless data fees, adopting the "Data Safe" flat fee plan, providing services blocking wireless Internet for Ting customers, and suspending provision of adult content.
SK Telecom’s CEO Kim Shin-Bae remarked, "Along with improvements in the system, such as blocking adult content, an environment has been built through decrease in fees and additional measures taken for protection of teenagers and safe use of wireless Internet."