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Press Release
Joint development of technology that allows provision of browsed web content to mobile phone.
SK Telecom Nate and Google come together!
On October 27, SK Telecom announced that it had established a strategic partnership with the global Internet company Google (CEO Eric Schmidt) to provide mobile browsing services.
The service uses Google’s transcoding technology to restructure web pages real time to fit the mobile phone screen, and although Nate has used its own search engine until now, a new mobile browsing service will be jointly developed so that Web content can be directly browsed and provided through wireless Internet Nate in the future. SK Telecom users will be able to find search results through their mobile phone that are identical to wireline Internet sites.
SK Telecom and Google have decided to release the mobile search services in phases for each handset in November. The Company explains that the partnership is significant as the searching ability of SK Telecom’s wireless portal Nate is upgraded to a new level, to present an advanced wireless / wireline integrated search service.
SK Telecom’s Managing Director Yoon Song Yee of CI Division remarked, "As the most important function of a portal is search services, through the partnership with Google, we will provide more convenient wireless Internet services to our customers to expand usage of wireless Internet services in the long term. Also, the alliance is significant as it means that SK Telecom has acquired a new global partner that will be an important step for entry into global markets in the future."
Google’s Mobile Product Director Deep Nishar remarked, "We are happy to be able to release Google’s search services to the numerous mobile phone users in Korea through a top-notch company as SK Telecom. This is an important decision that adheres to Google’s strategic direction of providing the best search services to mobile phone users around the world."
On October 27, SK Telecom announced that it had established a strategic partnership with the global Internet company Google (CEO Eric Schmidt) to provide mobile browsing services.
The service uses Google’s transcoding technology to restructure web pages real time to fit the mobile phone screen, and although Nate has used its own search engine until now, a new mobile browsing service will be jointly developed so that Web content can be directly browsed and provided through wireless Internet Nate in the future. SK Telecom users will be able to find search results through their mobile phone that are identical to wireline Internet sites.
SK Telecom and Google have decided to release the mobile search services in phases for each handset in November. The Company explains that the partnership is significant as the searching ability of SK Telecom’s wireless portal Nate is upgraded to a new level, to present an advanced wireless / wireline integrated search service.
SK Telecom’s Managing Director Yoon Song Yee of CI Division remarked, "As the most important function of a portal is search services, through the partnership with Google, we will provide more convenient wireless Internet services to our customers to expand usage of wireless Internet services in the long term. Also, the alliance is significant as it means that SK Telecom has acquired a new global partner that will be an important step for entry into global markets in the future."
Google’s Mobile Product Director Deep Nishar remarked, "We are happy to be able to release Google’s search services to the numerous mobile phone users in Korea through a top-notch company as SK Telecom. This is an important decision that adheres to Google’s strategic direction of providing the best search services to mobile phone users around the world."