SK Telecom has found the 10th missing child since the beginning of the ’Mobile Missing Children’s Search Service’ in 2004. This service is offered in joint efforts with the Korea Welfare Foundation and National Policy Agency. The name of the found child is Moo Yang Jung (18 years old and living in Shinrimdong, Seoul). He has a first degree physical disability.

His parents took him to school and left him at the main gate of the school on February 22 at 8 a.m. Afterwards he did not enter the school and became lost. His parents immediately reported him missing to the Missing Children’s Search Institution.

SK Telecom and the Missing Children’s Search Institution jointly carried out a missing children’s search campaign that focused on transmitting mobile messages about Moo Yang Jung to about four million cellular phone subscribers who live in Seoul and nearby Metropolitan areas. He was found by a subscriber who protected the missing child in the children’s shelter called "House of Grace".

The mobile missing children’s search campaign was launched when SK Telecom reached an agreement with the Korea Welfare Foundation and the National Policy Agency in May 2004. This campaign is designed to find missing children by sending NATE mobile phone users messages that carry the missing children’s descriptions and photos.

Moo Yang Jung’s father who got his son back in one week was very pleased that his son was returned to him. He commented, "In order to find my son, I was rushing to visit schools and welfare foundations, and distributed leaflets about my son. I did not know that I could find my son through a cellular phone service".

Starting with the first missing child who was safely returned to his home in August 2004, a total of 10 missing children have been found through SK Telecom’s ’Mobile Missing Children Search Campaign. This campaign is now being widely recognized as a public benefit campaign that is based on cutting edge mobile communications technology. It has a much higher probability of finding missing children than using the Internet or distributing leaflets.

"The Mobile Missing Children Search campaign is a part of SK Telecom’s many community activities that use mobile phone technology. It is receiving many favorable comments from social contribution specialists in advanced countries such as the US. The campaign gives us a good example of how the cutting edge mobile communications network can contribute to public welfare and security" said Joong Rae Cho, head of SK Telecom’s PR Office.

In May of 2005 the SK Telecom’s Mobile Missing Children Search campaign was extended in its scope in order to help find missing senior people with dementia, as well as other mentally or physically challenged people. SK Telecom is utilizing mobile communications networks as an infrastructure for public welfare and security through the provision of such community services as "Disaster Information Broadcasts", "119 Emergency Rescue", "Beautiful Call Fund Raising" and "1004 Love Sharing".