Seoul, January 10, 2006: SK Telecom and Intel Korea have signed an MOU for providing SK Telecom Internet content services to Intel Viiv Technology. SK Telecom has already provided Melon service to Intel Viiv technology which was launched yesterday, January 10th. New content such as the latest movies from Cizle, games from GXG, and the mini-homepage of Cyworld will be included in this service.

Intel Viiv technology lets the customer enjoy music, movies, music video and games, through digital home connected devices such as a TV, stereo, notebook computer, mobile phone, and portable media player. SK Telecom and Intel Korea will continue to cooperate in expanding MMS and web-to-phone services operating through new formats and varied equipment.

"Through this affiliation, the content of SK Telecom will be expanded to PCs and TVs, thereby leaping over the boundaries of wired and wireless mobile devices. We will take the lead in developing ’multi-channel content’ that will improve the user’s ultimate convenience." Said Bang Hyung Lee, vice-president of SK Telecom’s Business Group.

Don Macdonald, vice-president of, and head of Intel’s Digital Home Group explained, "Intel Viiv technology was developed to increase the scope of, and convenience in, operating digital home entertainment devices. Considering the Korean customers’ penchant for spending more time using digital entertainment, Intel will keep broadening the range of options for entertainment content on demand which is adapted to Intel Viiv technology." He concluded by saying, "Intel will continue to put forth its best efforts to develop technology and services that will entertain Korean customers through simple and convenient methods of operation."