SK Telecom (www.sktelecom.com) announced that the company will participate in the APEC Summit Talks IT Exposition, and showcase the world’s best level of mobile communications technologies such as HSDPA, as well as new ubiquitous services aimed at the wired and wireless combined convergence environment. This exposition will take place in BEXCO, Busan from November 15th to 21st.

The IT Exposition will take place during the Summit Talks under the sponsorship of the Ministry of Information and Communication. This will be aimed at showcasing Korea’s state-of-the-art information technologies for important figures participating in the summit, and strengthening its industrial competitive-edge, as well as increasing the national brand image. The exposition consists of eight government exhibition sectors, and four private enterprise exhibition sectors.

Under the slogan ’Ubiquitous and Convergent Services, SK Telecom, as one of four Korean enterprises participating in the IT Exposition, will build a 360m2(about 109pyung) booth at the exhibition hall, and divide it into two sectors that cover ’Ubiquitous and Convergent Services’ and ’Multimedia and Entertainment Services’. These facilities will be available for visitors to directly try a wide range of new technology-based mobile communications services.

In the ’Ubiquitous and Convergent Services’ sector, SK Telecom will present the convergence service technologies between different industries that are blending telecommunications and broadcasting, and telecommunications and finance. These include the Digital Home, Satellite Digital Multimedia Broadcasting, and MONETA. In addition, the company plans to demonstrate new mobile communications services, e.g. HSDPA, WCDMA, etc.

In particular, SK Telecom plans to introduce far more upgraded mobile services by using HSDPA, a next generation mobile communications technology. These include high-speed downloading service of high-capacity multimedia streaming videos like movies, and high-definition video telephony calls with a person located in a far distance.

In the ’Multimedia and Entertainment Services’ sector, a vast array of wireless Internet services will be presented. These include the wired and wireless combined music portal called ’MelOn’, GXG 3D mobile games, and personalized mobile service called ’1mm’.

An SK Telecom official revealed that the company will solidify its position as a global mobile communications leader by presenting a broad spectrum of mobile technologies and convergent services at the IT exposition. This will contribute greatly to an increase in Korea’s IT power throughout the world.

Shin Bae Kim, president of SK Telecom, commented, "This exhibition will be a good opportunity to demonstrate SK Telecom’s world’s best cutting-edge technology and service know-how to Asia, as well as the rest of the world. Through this exhibition we will strengthen the company’s image as a global ubiquitous leader, and disclose the spirit of ’IT Power Korea’ to the entire world."

SK Telecom’s satellite DMB promotion event will take place from November 11th to 21st during the APEC Summit Talks. This event is designed to let major participants in the Summit experience the satellite DMB services, and become aware of the bright future for Korea’s state-of-the-art information technologies.

A total of 500 participants in the APEC event, will receive satellite DMB handsets. This will let them directly experience Korea’s cutting-edge mobile communications services by enjoying real-time APEC news offered around the clock, and real-time broadcasts on the APEC Summit Talks. The participants include the heads of 21 APEC member states and other high-ranking officials, as well as CEOs and reporters, both from Korea and abroad.