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Press Release
SiRF has a world’s best key technology for global positioning systems (GPS)
SK Telecom creates another royalty business model by securing exclusive marketing rights for SiRF’s equipment.
This contract lets SK Telecom cut down the expense for Location-Based Service (LBS) network construction, and furnish more stable service
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Seo Hyun Oh (on right), vice-president and head of SK Telecom`s Technology Strategy Office, and Kanwar Chadha, vice-president of SiRF of the U.S., are shown signing the contract for business cooperation. On August 16th, SK Telecom signed a contract with SiRF of the U.S. for business cooperation in network equipment development and joint marketing in international markets.
On August 16th, SK Telecom announced that the company signed a contract with SiRF (president: Michael Canning, www.sirf.com) of the U.S. for business cooperation in network equipment development and joint marketing in international markets. SiRF has the key technology for global positioning systems (GPS).
Through this contract, SK Telecom is able to cut Location-Based Service (LBS) network server costs up to 50% when compared with traditional LBS equipment. In addition, our company will hold the exclusive marketing rights for the network server in CDMA system markets worldwide through the commercialization of the GPS solution technology owned by SiRF. With respect to non-CDMA system use markets, SK Telecom has non-exclusive marketing rights. This has created another form of royalty business model that follows the strategic alliance with SkyCross of the U.S., in which SK Telecom secured its equity share in April 2004.
The GPS technology that is the core technology of LBS, is able to offer Telematics services like ’NATE Drive’ and conventional LBS with a single terminal. This is accomplished by using the ’Autonomous GPS’ technology furnished by SiRF in the converged market of GPS and mobile communications. This greatly increases user convenience, and has laid the groundwork for accelerating the development of the next generation LBS.
SiRF was established in 1995 in San Jose California, and is listed on NASDAQ. This venture company owns the key technology of GPS for LBS.
Through this contract, SK Telecom is able to cut Location-Based Service (LBS) network server costs up to 50% when compared with traditional LBS equipment. In addition, our company will hold the exclusive marketing rights for the network server in CDMA system markets worldwide through the commercialization of the GPS solution technology owned by SiRF. With respect to non-CDMA system use markets, SK Telecom has non-exclusive marketing rights. This has created another form of royalty business model that follows the strategic alliance with SkyCross of the U.S., in which SK Telecom secured its equity share in April 2004.
The GPS technology that is the core technology of LBS, is able to offer Telematics services like ’NATE Drive’ and conventional LBS with a single terminal. This is accomplished by using the ’Autonomous GPS’ technology furnished by SiRF in the converged market of GPS and mobile communications. This greatly increases user convenience, and has laid the groundwork for accelerating the development of the next generation LBS.
SiRF was established in 1995 in San Jose California, and is listed on NASDAQ. This venture company owns the key technology of GPS for LBS.