On June 3rd, Min Rae Cho, executive vice-president and head of SK Telecom’s Customer Relation Group, received the ’Silver Tower Award’ for Industrial Service Merit at a ceremony honoring the 17th National Information Culture Month held in the COEX Building in Seoul. The award was given for his contributions to the development of the Korean information communications industry, and the construction of aids for the development an information-based welfare society.

Executive vice-president Cho has dedicated himself to a wide range of social contribution activities that aid unfortunate people who are out of the main stream of our information-based society. These activities include donating PCs to households of orphaned teenagers who have younger siblings to care for, hosting Internet Search Contests for physically challenged youth, offering free information training programs for elementary schools which are out of reach of the information world due to location in the countryside, and special schools for physically challenged youth.

For nine years, he has carried out medical support activities that provide free surgery for Vietnamese children with facial deformities caused by the effects of war. He also actively participated in international support activities that include such things as participating in the reconstruction of elementary schools in Iraq.

In addition, he donated emergency medical device-carrying buses to social contribution groups. These buses offer free health check-up services to foreign worker in Korea, orphaned teenagers who have younger siblings to care for, and senior people who are unable to move freely on their own.

Executive vice-president Cho is leading SK Telecom’s Community Relations team that conducts a wide spectrum of social contribution activities designed to create an information-oriented world in which equal opportunity prevails, and exclusion will become non-existent. Furthermore, he has assumed the responsibility for the "SK Telecom Community Relation Volunteer Group" that conducts volunteer activities for disadvantaged people who are out of the main stream of society.