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Press Release
When a child is lost, the information about the child is relayed to cellular phones throughout area where the child was last seen.
Downloading fees for this service are free of charge due to the public service nature of this activity.
On the third of May, an agreement was reached between SK Telecom and the Korean National Police Agency.
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Hong Kweon Kim, vice-deputy director of the Korean National Police Agency (center), and Shin Bae Kim, president of SK Telecom, are shown signing the agreement for the Missing Child Finding Service Using Cellular Phones, and later observing a trial of the service performance. (A recovery of lost children service through the use of cellular Phones was activated on the third of May in a cooperative effort between SK Telecom and the Korean National Police Agency.)
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Hong Kweon Kim, vice-deputy director of the Korean National Police Agency (center), and Shin Bae Kim, president of SK Telecom, are shown signing the agreement for the Missing Child Finding Service Using Cellular Phones, and later observing a trial of the service performance. (A recovery of lost children service through the use of cellular Phones was activated on the third of May in a cooperative effort between SK Telecom and the Korean National Police Agency.)
This ’Missing Child Finding Service Using Cellular Phones’ is categorized as a public service. This service transmits information regarding a lost child to any NATE Air service-enabled terminal holder who has agreed to participate in this lost child search campaign. If this customer finds a lost child through the information furnished on the system, he or she can immediately report it to the police.
In preparation for a full launch, SK Telecom will be registering the public channel from the 3rd to the 13th of May. From the 14th of May, the service will be operating in full force. Currently, the number of NATE Air service-enabled terminal holders is 7.5 million.
Because this is classified as a public service, all activities, such as requesting and downloading lost child information, are free of charge. Another useful function related to a lost child will be provided in the very near future. This will let you take and send a photo of a lost child through a cellular phone installed camera.
Shin Bae Kim, president of SK Telecom commented, "Nowadays the number of lost children and youth keeps increasing, and it is becoming a serious social issue. At the same time, the public awareness of this problem is growing. We at SK Telecom are delighted that we can actively participate with our customers in this social issue. We would like to encourage our customers to actively cooperate with, and actively participate in, helping to reduce the pain in our society caused by lost children."
In addition, at 10:30 a.m. on the third of May, a ceremony for the inauguration of this wonderful community service was held in the public meeting room of the Korean National Police Agency. Hong Kweon Kim, vice-deputy director of the Korean National Police Agency, and Shin Bae Kim, president of SK Telecom, participated in the ceremony.