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Press Release
SK Telecom’s "White Christmas in August" campaign
Gives 200,000 won if it snows on Christmas Eve
A white Christmas can make lovers very happy. Guess they may be many times more so if they are SK Telecom users.
SK Telecom (President: Jung Uck Seo) unveiled its August campaign that promises that it will give all new subscribers who sign up for the digital Speed 011 service during the month a 200,000 won bankbook if it snows on Christmas Eve in central Seoul this year. The campaign entitled "White Christmas in August" will present a 400,000 won bankbook to customers subscribed under the premium rate program.
The required amount of snow is a minimum of one centimeter, which will be measured at the Chongno observation post of the Meteorological Administration in Seoul between 00:00 AM and 24:00 PM on December 24, 1998.
The campaign has introduced the weather marketing method in the industry for the first time. An SK Telecom official says, "The meteorologists predict an especially harsh cold winter this year because of La Nina effect. I guess that gives a white Christmas very good chance."
SK Telecom (President: Jung Uck Seo) unveiled its August campaign that promises that it will give all new subscribers who sign up for the digital Speed 011 service during the month a 200,000 won bankbook if it snows on Christmas Eve in central Seoul this year. The campaign entitled "White Christmas in August" will present a 400,000 won bankbook to customers subscribed under the premium rate program.
The required amount of snow is a minimum of one centimeter, which will be measured at the Chongno observation post of the Meteorological Administration in Seoul between 00:00 AM and 24:00 PM on December 24, 1998.
The campaign has introduced the weather marketing method in the industry for the first time. An SK Telecom official says, "The meteorologists predict an especially harsh cold winter this year because of La Nina effect. I guess that gives a white Christmas very good chance."