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Press Release
Offers discount coupons of 5,000 Korean won and free food-tasting for 150,000 TGI Friday?s guests
Implements ?Win-Win? marketing activities by offering a wide range of benefits to customers and a customized advertisement for the benefit of ad sponsors
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SK Telecom (www.sktelecom.com) announced that the company will carry out tests of mobile advertisements via cellular phones beginning September 3rd. This service offers a wide range of benefits to customers and a customized advertisement for the benefit of ad sponsors.
The test period will take place from September 3 to 14 for 150,000 of TGI Friday?s guests. SK Telecom offers of discount coupons worth 5,000 Korean won and free food-tasting appeared on cellular phone screens to TGI Friday?s guests. The guests could identify the presence of a coupon by connecting to n.TOP service or ARS after receiving a character message(SMS). Then they show the coupons appeared on cellular phone and submitting an OK Cashbag Card when they order food. Afterwards, they can decide whether they want to continue to receive other advertisements via cellular phone or not.
SK Telecom expects that this test will provide an opportunity to figure out the possibility of mobile advertisement?s success, and to settle mobile advertisement’s place in the advertisement market. In preparation, The company is readying its full-fledged commercial service by signing a contract with mAdnet(www.m-adnet.co.kr), SK Telecom?s mobile advertisement agency, last month. This commercial service will be available beginning this autumn season.
Recently mobile advertisement has been drawing keen attention because the number of cellular phone subscribers recently reached over 28 million and high-speed wireless Internet services have been launched. SK Telecom will introduce a new concept of advertisement using a customized-advertisement format that will satisfy each customers diverse tastes, through using mobile advertisement?s characteristics such as mobility, positioning, personalization, and Timeliness among others.
Man-Won Jung, head of the Wireless Internet Business Division at SK Telecom said ?mobile advertising features ?Win-Win benefits for advertisers and cellular phone customers because the ad can be provided anytime, and anywhere the customers want to receive it. The customers can also enjoy a wide range of benefits by receiving personalized advertisements?.
The test period will take place from September 3 to 14 for 150,000 of TGI Friday?s guests. SK Telecom offers of discount coupons worth 5,000 Korean won and free food-tasting appeared on cellular phone screens to TGI Friday?s guests. The guests could identify the presence of a coupon by connecting to n.TOP service or ARS after receiving a character message(SMS). Then they show the coupons appeared on cellular phone and submitting an OK Cashbag Card when they order food. Afterwards, they can decide whether they want to continue to receive other advertisements via cellular phone or not.
SK Telecom expects that this test will provide an opportunity to figure out the possibility of mobile advertisement?s success, and to settle mobile advertisement’s place in the advertisement market. In preparation, The company is readying its full-fledged commercial service by signing a contract with mAdnet(www.m-adnet.co.kr), SK Telecom?s mobile advertisement agency, last month. This commercial service will be available beginning this autumn season.
Recently mobile advertisement has been drawing keen attention because the number of cellular phone subscribers recently reached over 28 million and high-speed wireless Internet services have been launched. SK Telecom will introduce a new concept of advertisement using a customized-advertisement format that will satisfy each customers diverse tastes, through using mobile advertisement?s characteristics such as mobility, positioning, personalization, and Timeliness among others.
Man-Won Jung, head of the Wireless Internet Business Division at SK Telecom said ?mobile advertising features ?Win-Win benefits for advertisers and cellular phone customers because the ad can be provided anytime, and anywhere the customers want to receive it. The customers can also enjoy a wide range of benefits by receiving personalized advertisements?.