SK Telecom (NYSE:SKM) announced that it has signed a sales contract with C.I. Nextrading Ltda, a Columbia-based distributor of imported products , to supply 36,000 units of its smart robot ‘Albert’ to be sold in the South American markets, including Brazil and Colombia.

Smart robot Albert, launched in December 2012, is SK Telecom’s first kids learning robot that uses a smartphone as its brain to provide diverse interactive games and educational contents. Together with its sister model‘Atti’, the cute, friendly-looking robot is making learning more fun and easier for children around the globe.

The company has also entered into a Memorandum of Understanding (MOU) with Sercomtel, the largest telecommunications company in Paraná, Brazil, to provide its smart robot-related software education program named ‘Smart Robot Coding School.’ The program will be operated in 102 kindergartens and grade schools located within the state of Paraná.

Smart Robot Coding School is a training program developed by SK Telecom to allow children to learn how to develop software in a fun and easy way. Learners progress through twelve stages of skill learning: They begin by learning basics of robot operating and controls programming and then advance into courses like language, music and mathematics. The program is currently being operated in many countries around the world, including Korea, Spain (Telefonica, Telentum School), France (Ministere de L’ Education Nationale, Smart School), Taiwan (CnP Advisory International, Arbert & Atti School) and Malaysia (MARA, Robotics).

Moreover, the company has also provided a children’s training course utilizing a smart robot at the Mobile Explorers’ Club organized by the GSMA at this year’s Mobile World Congress.

“The export of our smart robot Albert and its related software education program Smart Coding School to South America highlights the global competitiveness of SK Telecom’s smart robots as well as increasing interest in and importance of coding education,” said Yook Tae-sun, Executive Vice President and Head of New Business Division at SK Telecom. “Going forward, we will make ceaseless efforts to develop and further upgrade our Coding School’s training contents and programs with the aim to offer innovative coding education to the children around the world.”

 “We are delighted to introduce Smart Coding School, an innovative learning program, to the schools in Paraná, Brazil. Moreover, we wish to expand our cooperation with SK Telecom to other areas of ICT” said Christian Schneider, CEO of Sercomtel.